The Medium is the Message.
Social Media, placemats, etc...what are the most effective mediums for marketing & communication?
Trey Hinson says VIDEO.
This segment is taken from the Episode 39 of Self-Funded w/ Spencer Podcast (released 3/22/22), featuring the COO of Ocozzio, Trey Hinson.
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his book "Understanding Media: The Extensions of Man".
Trey stresses how important video is as a medium, and emphasizes the importance of customizing the message to that particular prospect or audience.
We also discuss the effectiveness of Sponsored Posts on LinkedIn, and the scrolling effect now happening on that platform, making it harder and harder to grab attention.
