MSK - Solving the Ortho Problem
In this episode of the podcast @SelfFunded hosted by Spencer Smith and featuring Sam Moen, the co-founder of MD Direct, the discussion centered around MD Direct's unique approach to optimizing healthcare and nutrition.
MD Direct is a healthcare company that aims to bridge the gap in hospital nutrition and diet, focusing on individual performance and optimizing knowledge to help patients achieve their health goals.
One of the key factors that impact MD Direct's approach is the disconnect in healthcare, particularly in musculoskeletal (MSK) and orthopedic care. This category is the largest spending category for employers in healthcare, accounting for a significant portion of healthcare costs.
Sam Moen, co-founder of MD Direct, emphasizes the importance of addressing this issue, stating, "Getting good musculoskeletal health is what we think is the most important problem for employers to solve."
Orthopedic care alone accounts for 5.76% of the GDP, making it a significant financial burden on both individuals and employers. The prevalence of musculoskeletal injuries, coupled with the high cost of treatment, highlights the need for a more efficient and effective approach to healthcare in this area.
MD Direct aims to optimize healthcare visits, reduce leakage, and improve overall efficiency in the healthcare system. They specialize in triaging patients and determining the most appropriate treatment pathway, prioritizing starting with the least critical intervention. By utilizing data from wearables and predictive analytics, MD Direct aims to improve patient care and outcomes.
One of the challenges MD Direct faces is the traditional healthcare model, which is not designed for efficiency. Moen acknowledges this, stating, "The traditional healthcare model isn't designed for efficiency. Unfortunately for you and me, the efficiency really is for the physicians. For billing insurance companies." MD Direct aims to disrupt this model by focusing on delivering the best clinical model to patients, with a focus on rapid diagnosis and treatment.
Another important aspect of MD Direct's approach is the integration of nutrition and diet into healthcare. Moen highlights the lack of understanding and coaching on nutrition and diet in hospitals, stating, "The hospitals don't understand anything about nutrition and diet. They don't coach you on anything." MD Direct aims to address this gap by creating a connection between health and wellness, providing patients with the necessary information and support to make informed decisions about their nutrition and diet.
MD Direct also works closely with employers to create clinical pathways and engage employees when they need it most. Moen emphasizes the importance of financial incentives for employees, stating, "If you can get the financial incentive to the employees, that's a great way to see engagement tick."
By designing benefit plans that make it financially beneficial for employees to choose MD Direct's approach, they aim to increase engagement and improve overall health outcomes.
In conclusion, MD Direct's approach to optimizing healthcare and nutrition focuses on addressing the disconnect in healthcare, particularly in musculoskeletal and orthopedic care. By prioritizing rapid diagnosis and treatment, integrating nutrition and diet into healthcare, and working closely with employers to create incentives for employees, MD Direct aims to improve patient care, reduce healthcare costs, and ultimately optimize health outcomes.
Chapters:
00:00:18 Revolutionizing Hospital Nutrition with MD Direct
00:01:23 The Impact of Gluten on Scandinavian Health
00:05:17 The Lizard Brain's Influence on Food Choices
00:07:44 Disparity in MSK and Orthopedic Care
00:08:30 Optimizing Musculoskeletal and Orthopedic Care Efficiency
00:15:58 The Impact of Unnecessary Surgeries in Healthcare
00:21:28 High-Value Physical Therapy for Efficient Care
00:26:44 Improving Musculoskeletal Health for Employers
00:31:57 Utilizing MD Direct's Services for Employee Incentives
00:40:39 Reducing Unnecessary Surgeries
00:49:25 Wearable Data for Early Health Notifications
