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Have you ever wondered how to plan a conference?
Tonya Crawford of True Captive Insurance sits down with me to share what it takes to put together a major event.
The main thing she said is that planning a conference starts with having great partners. Not just from a sponsorship perspective, but to provide support, as well as help market the event.
It typically would take 2-3 months to plan an event, but Tonya and True Captive were able to pull off a great event in St Louis within 6 weeks.
The event in St Louis was absolutely top notch, with outstanding presenters, great attendees, and very useful information being freely shared to better educate the market at large. In my opinion, that is the way it should be!
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